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Tumbl-zine: On Time Magazine and differing international story play

Does Time water down its story coverage in the U.S.? That’s a question which has been floating around the interwebs since yesterday, when the internet hivemind figured out that Time ran a soft feature in this week’s U.S. edition, while the rest of the world got a much more important story about Egypt. (Fellow Tumblr Jessica Binsch did a Storify breakdown of the online reaction.) Most of us can agree Time probably blew this cover choice. However, we’d like to offer another argument here: That the magazine is merely playing to different markets, rather than blatantly dumbing down its U.S. coverage. Our latest Tumbl-zine (it’s been a while, we know) breaks down the past year in Time covers, by region and type of content. Here’s what we found.